Supporting Immunity innovation
Sep 2024
ABSTRACT
Innova Market Insights data indicates that global supplement launches with immune health claims have grown significantly, with a 13% CAGR from July 2019 to June 2024. In the most recent period (July 2023 – June 2024), Vitamins and Minerals dominated the immunity supplement category,... More 
TOP 3 SUB-CATEGORIES
- Vitamins/Minerals
- Botanical/Herbal Supplements
- Probiotics
TRENDING
TRENDING
UP
UP
Global (Excluding Russia)
REGION
ANALYZED
ANALYZED
+13%
2019 VS 2024
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin C
Vitamin C
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+13% (2019 vs 2024)
TOP COMPANY
Life Extension
TOP CATEGORY
Supplements
TOP INGREDIENTS
Vitamin C
REGION ANALYZED
Global (Excluding Russia)
DATE ANALYZED
2019 vs 2024
+13% (2019 vs 2024)
TOP COMPANY
Life Extension
TOP CATEGORY
Supplements
TOP INGREDIENTS
Vitamin C
REGION ANALYZED
Global (Excluding Russia)
DATE ANALYZED
2019 vs 2024
Source: Innova Market Insights
Previous Ingredient Analysis on NutritionInsight.com
Innova Market Insights data indicates that global launches of supplements and sports nutrition products with botanical ingredients have grown 6% from July 2019 to June 2024. From July 2023 to June 2024, Supplements made up 64% of these launches, with Cocoa Powder being the leading botanical ingredient. The top positionings were Immune Health (23%), Brain-Mood Health (22%) and Energy & Stamina (22%).
Managing menopause innovation
Jul 2024
Innova Market Insights data indicates that supplement launches with menopause claims are increasing globally, featuring a +15% year-over-year growth when comparing Apr 2022 – Mar 2023 and Apr 2023 – Mar 2024 launches. In Apr 2023 – Mar 2024, the top subcategory of global supplement launches tracked with menopause claims was Women Specialty, taking half the total NPD. Vitamin B6 was the leading ingredient. Meanwhile, women’s health was at the top, with 82% of launches.
Joint health innovation
Jun 2024
Innova Market Insights data indicates that global launches of supplements & sports nutrition products with joint health claims are on the rise, with a +9% year-over-year growth from April 2022 to March 2024. Supplements dominated these launches with an 89% share of NPD. Vitamin C emerged as the leading ingredient, featuring in 36% of joint health products.
